Revenue

What Is ARPU and How Can Publishers Increase It?

ARPU measures revenue per user and is the clearest indicator of how efficiently a publisher monetises its audience. This guide covers how to calculate it, what benchmarks look like, and the practical levers that move it.

Empower publishers with Digital subscription strategies and more

Because of ad revenue falling year after year and usage of ad blockers on the rise, more and more publishers are employing a host of reader revenue strategies: membership, subscriptions, paywalls, asking their readers and viewers directly to support their business.