Revenue

Paywalled Content: How to Protect Premium Articles and Still Be Found in Search

How Google expects paywalled articles to be marked up, why a paywall that only hides text is easy to get around, and how to keep premium articles locked while readers find them in search.

What Is a Metered Paywall? How It Works and How to Set the Meter

A metered paywall gives readers a few free articles, then asks them to subscribe. How it works, how many free articles to give, and the mistakes to avoid.

Stop Showing Subscription Offers to Your Subscribers

Subscribers who keep seeing subscribe prompts feel ignored. Find the offers they still see, exclude them, and show member benefits instead.

Win-Back Emails That Bring Back Readers and Subscribers

Lapsing readers and cancelling subscribers leave warning signs. Spot them early, reach them with a win-back message, and measure who comes back.

What Is ARPU and How Can Publishers Increase It?

ARPU shows how well a publisher monetises its audience. How to calculate average revenue per user, typical benchmarks, and the levers that move it.

Empower publishers with Digital subscription strategies and more

As ad revenue falls and ad blocking rises, publishers turn to reader revenue: memberships, subscriptions and paywalls. How each model works.