First-Party Data

First-Party Identity vs. Universal IDs: Which Should Publishers Prioritize?

Publishers choosing between first-party identity and universal IDs face a foundational strategic decision. This guide compares both approaches across revenue performance, data control, consent requirements, and long-term sustainability.

What Is ARPU and How Can Publishers Increase It?

ARPU measures revenue per user and is the clearest indicator of how efficiently a publisher monetises its audience. This guide covers how to calculate it, what benchmarks look like, and the practical levers that move it.

Registration Wall vs. Paywall: Which Strategy Is Right for Your Publication?

A practical comparison of registration walls and paywalls for publishers in 2026. Covers revenue models, audience data, SEO impact, conversion benchmarks, and a decision framework to help you choose the right strategy for your publication.

Privacy Sandbox Is Dead: What Publishers Need to Do in 2026

Google has retired Privacy Sandbox. Here is what publishers must do in 2026 to protect ad revenue and build a durable first-party data strategy.

What Is a Registration Wall? Everything Publishers Need to Know

Everything publishers need to know about registration walls: what they are, how they differ from paywalls, real-world examples from 10+ major publishers, conversion benchmarks, and step-by-step best practices for growing your first-party audience.

Understanding First-Party Data and Its Importance for Digital Publishers

First-party data is crucial for digital publishers as privacy regulations tighten and third-party cookies phase out.