Publisher Strategy

Paywalled Content: How to Protect Premium Articles and Still Be Found in Search

How Google expects paywalled articles to be marked up, why a paywall that only hides text is easy to get around, and how to keep premium articles locked while readers find them in search.

What Is a Metered Paywall? How It Works and How to Set the Meter

A metered paywall gives readers a few free articles, then asks them to subscribe. How it works, how many free articles to give, and the mistakes to avoid.

Welcome Email Series for Publishers: What to Send and When

A welcome email series turns new sign-ups into regular readers. What to send in each email, when to send it, and how to follow up with readers who stay quiet.

How to Re-engage Inactive Newsletter Subscribers

Inactive newsletter subscribers are on their way out. Track opens and clicks, find who stopped reading, and win them back on your site and in their inbox.

How Publishers Can Sell First-Party Audiences to Advertisers

Advertisers pay more for audiences they can't buy elsewhere. Build first-party segments and deliver them in Google Ad Manager and Prebid, cookie-free.

Win-Back Emails That Bring Back Readers and Subscribers

Lapsing readers and cancelling subscribers leave warning signs. Spot them early, reach them with a win-back message, and measure who comes back.