Monetisation

First-Party Identity vs. Universal IDs: Which Should Publishers Prioritize?

Publishers choosing between first-party identity and universal IDs face a foundational strategic decision. This guide compares both approaches across revenue performance, data control, consent requirements, and long-term sustainability.

What Is ARPU and How Can Publishers Increase It?

ARPU measures revenue per user and is the clearest indicator of how efficiently a publisher monetises its audience. This guide covers how to calculate it, what benchmarks look like, and the practical levers that move it.

Registration Wall vs. Paywall: Which Strategy Is Right for Your Publication?

A practical comparison of registration walls and paywalls for publishers in 2026. Covers revenue models, audience data, SEO impact, conversion benchmarks, and a decision framework to help you choose the right strategy for your publication.

Consent-or-Pay for Publishers: Compliance Guide for the UK and EU (2026)

A practical regulatory guide for publishers implementing consent-or-pay in 2026. Covers EDPB Opinion 08/2024, ICO guidance, pricing strategies, a 10-publisher implementation case study, and a step-by-step compliance checklist for the UK and EU.