Email Subscription

Invite readers to sign up to your newsletters in the article, and grow lists that bring them back.

NewslettersCommunicationAudience Growth

Introduction

Email Subscription adds a newsletter sign-up box to your pages. Readers choose the newsletters they want and subscribe without leaving the article.

Publishers use it to grow their newsletter lists, which bring readers back directly and lead to more registrations and subscriptions over time.

Features

1Choose Your Newsletters: Offer one newsletter or several, and readers tick the ones they want.
2Your Words And Colours: Set the title, description, button text and button colour to match your brand.
3Placed In The Article: Choose where the box appears on the page so it reaches readers while they are engaged.
4Subscriptions In The Profile: Each subscription is saved to the reader profile, so you can build segments and sync your lists to your email platform.

Use cases

Grow newsletter lists from engaged readers.
Promote a topic newsletter on matching articles.
Re-engage readers who stopped opening your emails.

How it works

Create the experience in the UniSignIn dashboard, choose the newsletters and wording, and set where it appears on the page. Use Orchestration to choose the pages and readers.